Opportunity

LSI approached ThoughtMatrix with a need to highlight the pervasiveness of their enterprise storage technology to major hardware manufacturers at the High Performance Computing (HPC) Conference.

Solution

ThoughtMatrix worked with LSI and their top OEMs including IBM, Microsoft, SGI, SuperMicro and Cray, Inc. to create a Web community to showcase their collective HPC storage solutions.

The Web community provided a single online resource for each brand to present their thought leadership papers, presentations and videos. Further, each brand was represented by senior product developers and engineers who participated in an open dialogue using a customized forum.

Results

In one week, LSI and their partner brands reached over 15,000 IT professionals and generated over 5500 requests for their thought leadership papers. LSI was presented as the common theme across each solution and dialogue, significantly reinforcing their brand.