ExpertCEO.com was a new online community with a mission of creating a professional networking site targeting the unique needs of senior executives. The engagement required ThoughtMatrix to create a new company from the ground up—including naming, developing the brand and identity and building a custom social network.
ThoughtMatrix utilized our proven rapid creative design approach to develop the company and Web site identity. Our human interaction experts worked with the ExpertCEO team to develop detailed use-case flows and information architecture to ensure the design was purposeful and resonates with the unique C-level audience attributes.
Our senior architects developed a scalable technical solution, based on the ThoughtMatrix RapidSocial development platform. Our development teams deployed an Agile development process enabling feature releases in 10-day sprints.